Izithombe Zamahhala Zezihloko Ezinhle: Yini Engenziwa Abaphathi Bewebhusayithi?
Abaphathi bewebhu abaningi ababiki kuphela ngezihloko ezingaguquki, kodwa futhi bethula ezinye izindawo. Lokhu kusho ukuthi izihloko ezingajwayelekile zingatholakala esizeni, kodwa lezi nazo zidinga ukuphathwa okukhethekile okwengeziwe. Izihloko zivame ukuthuthukiswa ngezithombe, kodwa umphathi wewebhu ngokuvamile ugxila ezihlokweni zakhe eziyinhloko, ngakho-ke akakwazi ukuphinda asebenzise lezi zithombe ezindaweni zangaphandle. Kodwa abanikazi bewebhu bangathola kuphi izithombe ezinhle futhi yimiphi imithetho okufanele ilandelwe?
Ukushintshaniswa kwezithombe zesitoko njengendawo yokuqala yokuxhumana
Ukuhwebelana kwezithombe zesitoko kuvame ukuba yindawo yokuxhumana ngokuphelele yabaphathi bewebhu, ama-opharetha amasayithi noma ama-blogger. Kunezinhlobo ezimbili zalokhu kushintshaniswa:
- Izipesheli zamahhala - ukusetshenziswa kwezithombe nezithombe akukhokhiswa ngesekhondi ngalinye. Inani lezithombe likhulu, ngoba ekugcineni umuntu ngamunye angakwazi ukudala i-akhawunti futhi alayishe izithombe. Ngokuya ngephothali, nokho, kunamazinga amancane okumele abasebenzisi abaqashayo bahambisane nawo.
- Izingosi ezikhokhelwayo - ukusetshenziswa kwalezi zithombe kungaphansi kwenkokhelo. Ekugcineni, noma ubani angabhalisa futhi anikeze izithombe lapha, kodwa izindinganiso zekhwalithi ngokuvamile ziphezulu.
Ukuhwebelana kwamahhala kwamahhala ikakhulukazi kunikeza kubi kakhulu: Njengoba izithombe zimahhala, zibuye zisetshenziswe ngabantu abazimele ngakho-ke zaziwa kakhulu. Nokho, lesi sici sisebenza nakwezinga elithile ezithombeni zesitoko esikhokhelwayo. Izithombe zabathwebuli bezithombe abadumile, izithombe ezihlobene nethrendi noma izithombe ezihlelwe ngokukhethekile zivame ukuthengiswa ngezindlela ezihlukahlukene.
Uma usebenzisa izithombe zesitoko, ngaso sonke isikhathi kufanele ucabangele ukungakhethi okukodwa. Ukuze ungakhethi isithombe, esesivele sitholakala izikhathi eziyishumi nambili kunoma iyiphi iwebhusayithi kanye nebhulogi, kuyancomeka ukuthi usondele ekusesheni ngendlela engeyona eyemvelo, usebenzise izixhumanisi eziphambene futhi ubhekisise amakhasi angemuva. kwemiphumela yosesho. Abasebenzisi abaningi abanaso isifiso noma isikhathi sokuchitha isikhathi eside befuna izithombe futhi babheke kuphela amakhasi ambalwa okuqala.
Amakhasi akhethekile asiza ngezihloko ezikhethekile
Ukuhwebelana kwezithombe zesitoko kuvame ukuba yindawo yokuxhumana ngokuphelele yabaphathi bewebhu, ama-opharetha amasayithi noma ama-blogger. Kunezinhlobo ezimbili zalokhu kushintshaniswa:
- Izipesheli zamahhala - ukusetshenziswa kwezithombe nezithombe akukhokhiswa ngesekhondi ngalinye. Inani lezithombe likhulu, ngoba ekugcineni umuntu ngamunye angakwazi ukudala i-akhawunti futhi alayishe izithombe. Ngokuya ngephothali, nokho, kunamazinga amancane okumele abasebenzisi abaqashayo bahambisane nawo.
- Izingosi ezikhokhelwayo - ukusetshenziswa kwalezi zithombe kungaphansi kwenkokhelo. Ekugcineni, noma ubani angabhalisa futhi anikeze izithombe lapha, kodwa izindinganiso zekhwalithi ngokuvamile ziphezulu.
Izithombe zezihloko ezithile hhayi ezejwayelekile ngokuphelele zivame ukuxaka. Ngokuzithandela, kunezithombe ezivame kakhulu kangangokuthi umbhalo awufaki inani, kodwa esikhundleni salokho uba idecal ebonakalayo yakho konke okuthunyelwe okunaleso sithombe esigcwele ngakho. Noma-ke, abaphathi bewebhu abakwazi ukuthola isithombe esifanele nesisebenzisekayo sesihloko, ngisho nangemva kokusesha okukhanga kakhulu kanye nakho konke ubuhlakani babo. Futhi manje?
Kwesinye isikhathi kuyasebenza isisho sakudala: uma ubuza, uzosizwa. Kukhona njalo amakhasi ochwepheshe ezihlokweni ezikhethekile, okufanele abhekane nenkinga yezithombe ngokwazo - futhi athole isisombululo:
- ikhono core - amakhasino aku-inthanethi angasetshenziswa njengesibonelo lapha. Kunzima ukuthola isithombe esifanele ekhasini lesithombe, ngoba amakhasino avamile ayaboniswa, okuqukethwe kukhangisa kakhulu noma akukwazi ukuhlotshaniswa nenguqulo yedijithali. Izingosi ezizungeza kuphela amakhasino aku-inthanethi zibone inkinga futhi zinikeza izithombe ezisezingeni mahhala. Ungakwenza kanjalo izithombe eziningi ezahlukene zekhasino Thola. Kukhona amamodeli afanayo avela kwezinye izindawo.
- buza izinkampani – Yebo kuhlale kuncike engqikithini yombhalo kanye nesihloko. Kodwa ngokuvamile kuyenzeka okungenani ubuze ochwepheshe noma inkampani ngokwayo ngezithombe ngezihloko ezithile.
Ekugcineni, kukhona inketho elula kakhulu: sebenzisa umthwebuli wezithombe. Ngomsebenzi olula, kucatshangwa ukuthi isithombe sizodalwa mahhala. Ngokubuyisela, kunjalo, umthwebuli wezithombe uqanjwe igama. Uma ufuna izithombe ezihlukile kaningi, ungabuza endaweni yesifunda. Mhlawumbe usekhona umthwebuli wezithombe ongaziwa ongajabula ngokunaka kwabezindaba?
Yiziphi izingqinamba ezingokomthetho lapho usebenzisa isithombe?
Imithetho yezomthetho ibaluleke kakhulu, ngoba uma isithombe sisetshenziswa ngaphandle kwemvume, izexwayiso zisongelwa. Kukhona amalayisense amabili anikezwa ama-ejensi wezithombe:
- Ilayisensi/RM - Le layisensi ayitholakali neze emakhasini ezithombe, njengoba ihlobene nephrojekthi futhi ichaza ububanzi obuqondile bokusetshenziswa, ukusatshalaliswa, njll.
- Ilayisensi mahhala/RF - lezi zithombe nazo zinelayisensi, kodwa lokhu kuhlobene nomsebenzisi. Inani lokusetshenziswa alicacisiwe, kodwa lezi zithombe zingasetshenziswa kuphela inombolo ethile yabasebenzisi.
Ngaphezu kwalokho, kunelayisensi evamile kumasayithi wezithombe zesitoko samahhala: ilayisensi ye-CC. Umshicileli wezithombe unquma ukuthi zingasetshenziswa kanjani. Lokhu kusho ukuthi kufanele ubhekisise nalapha, ngoba ukusetshenziswa kwangasese kodwa hhayi ukuthengisa ngezinye izikhathi kuvunyelwe. Kuphinde kunqunywe ukuthi isithombe noma isithombe singahlelwa yini.
Umshicileli wesithombe uphinde acacise ukuthi isithombe kumele sifakwe ilebula yini. Nokho, ngokujwayelekile, ngenxa yokuhlonipha umhlinzeki, sekuyinto evamile ukubiza umthombo wesithombe nombhali.
Ngeshwa, emakhasini wezinti, njengakuyo yonke indawo kuwebhu, akuzona zonke izinto ezibenyezelayo eziyigolide. Abanye abasebenzisi bayahamba bayontshontsha izithombe ngokwabo noma bazihlele ukuze zidlule njengempahla yabo ezingosini zesitoko. Lokhu kuholela ezinkingeni:
- Isexwayiso - kwesinye isikhathi umphathi wewebhu uyaxwayiswa ngoba usebenzisa isithombe ngaphandle kokugunyazwa futhi wephula ilungelo lobunikazi. Kuya kumsunguli ukuthi lolu daba luphela kanjani nokuthi lungalungiswa yini ngaphandle kwezindleko.
- Umsebenzi owengeziwe - isithombe esisetshenziswe ngaphandle kokugunyazwa kufanele nakanjani sisuswe. Lokhu kanye nosesho lwesithombe olulandelayo kuthatha isikhathi.
Ngokuyisisekelo, kuhle ukuthi u-google umsebenzisi wekhasi lesithombe nesithombe. Nakuba ukusesha isithombe kungeke kusetshenziselwe ukuthola ukukopela okungu-XNUMX%, umphathi wewebhu okungenani usebenzise ukunakekela okufanele. Futhi uma kutholakala ukukopela, isaziso kumthwebuli wezithombe singasho nokuthi isithombe esifiswayo siyatholakala njengomvuzo.
Isiphetho – hlala unake ilayisensi
Ziningi izingosi zezithombe ku-inthanethi. Phakathi kwazo, kukhona izingosi ezimbalwa zamahhala ezinikeza izithombe ezinhle kakhulu. Wonke umuntu kufanele anake amalungelo okusebenzisa, ngoba ukwephulwa kwe-copyright akugcini nje ngokucasula. Kwesinye isikhathi kuyafaneleka ukuthintana nezingosi ezikhethekile noma ngisho nabathwebuli bezithombe ngqo. Akuvamile ukuthi kutholwe izithombe zamahhala ezingakatholakali ngobuningi ku-inthanethi.